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This book is a Bond-by-Bond cicérone to the technique of offer creation, sharing practical strategies and techniques from Hormozi’s extensive experience in growing businesses to corpulente success.

Instead of reducing prices to Fermée the price-value gap, Hormozi suggests improving the value first, and then increasing the price. This approach results in a virtuous cycle that leads to substantial business profits.

Scarcity and Urgency: Coutumes human psychology to create a sense of exclusivity so you can increase demand and perceived value. People desire what they can’t have and what others want.

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Guarantees. People take a risk of losing their money or time whenever they buy a product pépite Faveur. By offering a guarantee, we can reduce that perceived risk and make them feel safe buying.

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